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Azamara selects Hue & Cry for US public relations

Azamara Club Cruises appointed the New York-based creative agency Hue & Cry to handle its US public relations.

The Hue & Cry team has represented the brand in the UK for the past four years.

'As Azamara continues to expand its fleet and build immersive land and sea itineraries for the well-traveled explorer, we are pleased for Hue & Cry US to join us as an extension of our team to help share our message of commitment to destination immersion experiences,' Azamara president and CEO Larry Pimentel said.

Azamara Pursuit is scheduled to join the fleet in August.

Synergy between US and UK offices

'We are thrilled to work with a cruise brand that is at the forefront of in-depth travel around the world, and know Azamara will benefit from the great synergy between our offices in the US and UK, two of the brand’s biggest markets,' said Carla Burt, co-founder of Hue & Cry.

She added: 'Larry Pimentel is a well-respected thought leader and talented educator in the upmarket travel industry, marketing upscale experiences to discerning travelers, and we are honored to be working with him and the Azamara team.'

Other Hue & Cry clients include Casa Angelina on the Amalfi Coast, Pulitzer Amsterdam, Mondrian London, M Social in Singapore & Auckland and travel club Mr & Mrs Smith.