'Crystal Cruises is embarking on exciting growth opportunities, and to fully support our public relations initiatives in delivering the Crystal evolution to a global audience, we've appointed Finn Partners to develop and execute our strategy and campaigns,' president and ceo Edie Rodriguez said.
'We are thrilled at the opportunity to work with managing partner Virginia Sheridan and her talented team of experienced luxury, travel and cruise public relations professionals. We look forward to a successful partnership,' Rodriguez added.
Finn Partners previously handled the Cruise Lines International Association account and Sheridan's earlier cruise work as part of M. Silver Associates, which merged with Finn in 2013, included the high-profile introduction of Cunard's Queen Mary 2.
