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Fusion taps sales veteran Zarmati as cruise consultant

Maurice Zarmati - to raise awareness of Fusion in the cruise sector
Fusion, a company that optimizes digital retailer websites for better customer experiences and improved sales performance, has appointed cruise industry sales veteran Maurice Zarmati as consultant to raise awareness about Fusion’s services.

During 39 years with Carnival Cruise Line, Zarmati led sales to build the most successful cruise brand and served as vp worldwide sales beginning in 1987. More recently he led Costa Cruises in North America as president and ceo, before becoming consultant for Costa's international business. Zarmati was inducted into the Cruise Lines International Association's Cruise Industry Hall of Fame in 2012.

'Fusion has impressed me in its partnerships with airlines, online travel agencies and other travel companies to increase travel insurance and other ancillary product offerings,' Zarmati said. 'Non-cabin revenue is crucial for cruise lines and cruise agencies. Fusion offers exciting growth opportunities for the cruise industry with their website optimization for enhancing ancillary revenue.'

Zarmati added that Fusion also can help with the newest innovations in mobile technology for travel bookings and enhancing the passenger experience with personalized cruising options.

Noted for optimizing ancillaries for travel companies and online agencies, Fusion uses technology to identify and segment audiences to provide the right offer to the right consumer at the right time. In the cruise industry this means offering passengers on-board amenities, shore excursions, and pre- and post-cruise options tailored to their interests.

'Maurice Zarmati will be contributing his extensive cruise experience to help grow this sector of travel with Fusion’s website optimization services and ancillary offerings,' said Bob Dufour, president of Richmond, Virginia-based Fusion.