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Hapag-Lloyd Cruises announces ‘on-board beverage credit’ intro offer for international markets

Hapag-Lloyd Cruises announces ‘on-board beverage credit’ intro offer for international markets

As an introductory offer for all international guests, Hapag-Lloyd Cruises has announced an ‘on-board beverage credit’ of up to €200 for alcoholic and non-alcoholic drinks.

The credit will be graded according to the length of the cruise. It will apply to all new bookings on board luxury ship Europa 2 and expedition ship Hanseatic, starting August 1, 2014 and applies to cruises operating after October 1, 2014.

Hapag-Lloyd Cruises’s ceo Karl J. Pojer called the package part of the line’s international strategy including  ‘evaluating the different needs’ of its new, international guests.

As earlier reported here Hapag-Lloyd Cruises increased its international guest base by 42 % between 2013 and June 2014.

The value of the beverage credit is dependent upon the length of the cruise: For a cruise up to six nights, a beverage credit of €100 per person is offered. For a cruise lasting for seven to nine nights the international guest will receive a beverage credit of €150 per person. If the cruise lasts longer than ten days a beverage credit of €200 will apply to each guest.

Pojer explained further: ‘Diversity and choice are two of the main elements which define our high standards on board. For example, we have approximately 500 varieties of wines available onboard Europa 2. By offering this "beverage credit" we are offering our international guest the flexibility to make choices.'

Guests cruising on board Europa 2 enjoy features already included in the cruise fare: a complimentary, in-suite, mini bar with a selection of non-alcoholic and alcoholic drinks (restocked twice a day); a choice of dining in all seven restaurants - including the specialty restaurants on board, where no additional surcharge applies; and gratuities.

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