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intercruises' shorex categories
The five categories, from left, are ‘Active and Adventure,’ ‘History and Culture,’ 'Interests and Learning,’ ‘Leisure and Well-Being’ and ‘Local Immersion' PHOTOS: Intercruises

Intercruises groups its shore excursions into five main categories

Intercruises Shoreside & Port Services is recategorizing its shore excursion portfolio to strengthen product development focus worldwide on creating experiences customized to different cruise brands and their guests.

Intercruises excursions are now grouped into five main categories: ‘Active and Adventure,’ ‘History and Culture,’ 'Interests and Learning,’ ‘Leisure and Well-Being’ and ‘Local Immersion.’ These main categories are divided into 22 subcategories, such as ‘Local Insight,’ ‘Great Outdoors’ and ‘VIP Access.’

Catering to increasingly diverse customers

‘The cruise industry is ever more diverse, both in terms of the cruise guest demographic and type of cruise vacation. Our new shorex categories are a reflection of this industry evolution and will enable us to better serve cruise lines and their guests,’ said Olga Piqueras, managing director, Intercruises.

Intercruises product experts from around the world were involved during all stages of the category development in order to capture information on current and emerging trends from more than 50 countries.

Framework for innovative, original, valuable experiences

‘These categories are a framework to better align all Intercruises product teams worldwide and ensure we continue to develop innovative, original and valuable experiences,’ said Carmen Morosan, global shore excursions manager.

‘We listened to feedback from cruise lines and our local teams and this is just one of a number of actions we are taking to enhance the guest experience and support greater participation rates.’

Further details are here.

TAGS: shorex weekly