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prag shag, princess cruises
Prag Shah is an expert at leveraging technology to enhance the customer experience

Princess hires executive to oversee MedallionClass activation, experiences

Princess Cruises appointed Prag (Pragnesh) Shah as global head of experience & innovation operations. He’ll lead the continued activation and expansion of MedallionClass Vacations, including digital and live immersive experiences powered by the OceanMedallion wearable device.

Joins from WealthEngine

Most recently the president of WealthEngine, a data analytics company serving luxury brands and nonprofit organizations, Shah has more than 25 years of diverse strategy and operations leadership.

‘Prag’s extensive experience in leveraging technology to enhance the customers experience is critical in guiding our MedallionClass initiatives and seagoing teams in the extensive fleetwide rollout which is resulting in positive guest reactions,’ Princess President Jan Swartz said.

Six additional ships in 2020

Shah will oversee the expansion of MedallionClass Vacations on six additional ships in 2020 — Ruby Princess (Jan. 27), Grand Princess (March 29), Enchanted Princess (June 15), Emerald Princess (Aug. 16), Coral Princess (Oct. 16), and Island Princess (Dec. 20).

MedallionClass Vacations are currently available on Caribbean Princess, Regal Princess, Royal Princess, Crown Princess and, starting next month, Sky Princess when it joins the fleet as the first new ship to enter service as a MedallionClass provider.

By the end of 2020, passengers sailing in the Caribbean, Alaska, Panama Canal, Europe, Australia/New Zealand, Mexico, California coast and on the world cruise will have the OceanMedallion experience.

Background at Rosetta Stone, Sprint, NASA

Shah’s prior roles include global president of Rosetta Stone, vice president of innovation of Sprint Corp. and chief operating officer/CEO of venture-backed IoT car services and mobile payments companies. He started his career as an aerospace engineer at NASA.