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Scott Koepf joins Cruise Planners' senior leadership team

Scott Koepf - proven track record as a great communicator and leader
Influential 30-year travel agent advocate Scott Koepf joined Cruise Planners in the newly created role of VP strategic development.

'I’ve known Scott for more than 20 years and we are excited for him to join our powerhouse executive team,' said Michelle Fee, CEO and founder of Cruise Planners, an American Express Travel Representative. 'His impressive background in the travel industry allows us to tap into his diverse experience, skills and knowledge. Having Scott on our team will help us continue our mission to innovate, grow and evolve.'

Koepf will support the growth of the Cruise Planners network by leading the training and events teams and exploring new opportunities for strategic development. His natural motivational training style and keen marketing and sales experience will help Cruise Planners agents continue to develop their franchises.

'Cruise Planners’ reputation and innovations are exceptional, and I am thrilled to join Michelle, Vicky [Garcia, co-owner and chief operating officer] and the rest of the Cruise Planners team,' Koepf said. 'Not to mention my lifetime desire to wear green shoes will now be fulfilled,' he quipped.

Koepf's cruise industry background includes travel franchise owner, on-board entertainer and National Association of Career Travel Agents president. Leadership roles were with brands such as Cruise Holidays, Nexion and, most recently, Avoya Travel, where he served as SVP sales.

Koepf began his travel career as a cruise franchise owner and now is coming full circle to help Cruise Planners' franchisees achieve their goals.

'I am a strong believer that when agents are having fun, then they listen and learn,' Fee said. 'Scott has a proven track record as a great communicator, entertainer and leader and knows the true meaning of "Cruisitude."'

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