The world of brand consumption is always evolving. No longer can a well-placed logo secure customer loyalty. Rather, successful brands are creating personalized experiences that engage and ultimately bring the brand’s identity to life. At the end of the day, customer experience is king.
At Seatrade, we are in the unique position to not only bring the entire cruising world together, but to also make each individual brand within our community stand out through experiences. According to a report by Experiential Marketing News, 80 percent of attendees are more inclined to purchase a product following a live demonstration and 98 percent are more inclined after simply attending an activation.
As Sales Director for Seatrade Cruise Global, it is my job to weave together these new consumer behaviors with the cruising world’s latest innovations so that each exhibitor can present their brand in a way that reaches, if not surpasses, their own business goals. Put simply, your success is our main objective.
Our sales team prides itself as being agents of innovative marketing techniques. We are the gatekeepers of cutting-edge trends in brand consumption, and by taking a 360-degree approach to marketing, our efforts go well beyond the exhibition floor to deliver exposure long before and after the conference takes place.
Having personally been a part of Seatrade Cruise Global for over sixyears, I can say with confidence that 2020 will be our best year yet. I challenge the team each day to push the envelope for our customer and think outside the tradeshow box and go beyond the booth.
If you have questions or thoughts, please don’t hesitate to reach out to our team.
