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Resilience and determination – celebrating the cruise industry

2020 has been a greatly challenging year, with an estimated 32 million passengers expected to set sail following significant growth in recent years. The industry has been continuously working to develop solutions and overcome challenges to ensure safe voyage for guests. 2019 was a triumphant year for the cruise industry and it is important to remember that. That’s why this year, Seatrade Cruise Awards aim to celebrate both successes of 2019 and resilience, innovation and problem solving of 2020! The cruise industry has always defied challenges and it will thrive again!

Cruising trends that deserve recognition

With the rise of the conscious traveller, sustainability has been at the forefront of cruise brands shorex programmes. They are now working in partnership with local communities to preserve culture, landmarks and ecosystems to meet the industry’s commitment to responsible tourism.

We have also seen the surge in demand for expedition cruising as people look for experiences as they explore ‘The Road Less Travelled’. 33 expedition ships are planned for delivery between 2020-2022; accounting for almost a third of the orderbook with many cruise brands looking to further expand into this evolving sector.

Additionally, ports and destinations have introduced new projects to improve the customer experience, differentiate themselves from other destinations and provide instagrammable content for the age of smart technology and a new generation of cruise consumers. The development and identification of new technologies has also significantly impacted the move toward cleaner fuel supplies and increasing efficiencies.

Furthermore, despite the challenges of COVID-19 and the huge impact it has and continues to have on the industry, many cruise lines have ploughed on launching new ships, and ports have continued to implement sustainability projects such as shoreside power and important terminal upgrades.

These projects and innovations show the determination and positivity surrounding the industry looking ahead to 2021 and beyond. What’s more, with the attitude around cruising changing, (more than 66 percent of Generation X and 71% of Millennials have a more positive attitude about cruising compared to two years ago), the future for cruising is bright.

Complete your entry today!

The Seatrade Cruise Awards aim to celebrate these achievements and recognise the fantastic innovations and successes of 2019 and 2020, despite the hurdles.

Judged by leaders in the industry with a wealth of knowledge and experience, the Seatrade Cruise Awards offers recognition for both industry categories and personality and community awards. This is the opportunity to celebrate success as well as showcase many of the exciting innovations, projects and initiatives that have a positive impact on the development of the cruise industry.

The awards are free to enter, and the deadline is Monday 10 August 2020.

Discover more about the awards and how to enter at