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In Focus: Entertainment

Ambassador picks Peel for entertainment onboard Ambience

An initial five-year agreement sees Peel provide onboard entertainment for Ambassador's Ambience
Ambassador Cruise Line has chosen Peel Entertainment to provide entertainment onboard the line’s first ship, Ambience.

Peel will remain its exclusive full-service entertainment provider for an initial five-year period, delivering bespoke production and game shows, musicians, guest entertainers, enrichment speakers and craft tutors.  

‘We’re extremely proud to be working with Peel,’ said Bob McGowan, head of guest experience, Ambassador Cruise Line. ‘They’ve an exceptional reputation in the cruise industry and will be delighting our guests with a premium entertainment experience, creating a unique and memorable onboard atmosphere…’ 

The vessel makes its inaugural sailing in spring. 

Digital and interactive shows 

Peel plans on integrating traditional, live performances with digital and interactive elements which includes its original ‘Theatre@Sea’ concept. 

Sail-away deck parties, West-End and Broadway-style theatre shows, murder mysteries, plays, vignettes and quizzes will also be offered onboard. 

‘...We are thrilled to be partnering with a new brand and an experienced team who share our ethos and values,’ added Susannah Daley, CEO, The Peel Entertainment Group. ‘We are so excited to be entertaining the guests and presenting our new and original concepts.’