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Cruise Baltic launches sustainability measuring tool

PHOTO: ALEKSI POUTANEN cruise_sustainability_tool.jpg
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Cruise Baltic and consulting group COWI developed Sustainable Cruise Indicators, an online tool for measuring environmental sustainability in cruise regions around the world.

It can be used to evaluate four indicators: written strategy, communication on the strategy, emission reduction during port calls and management of waste and waste water.

‘Sustainable Cruise Indicators makes it easier and more transparent to evaluate sustainability work,’ remarked Claus Bødker, director, Cruise Baltic. ‘By developing a tool like this, we hope to encourage destinations and cruise lines to be ambitious and to strive to be as sustainable as possible.’

The tool also makes it easier to set goals: Cruise Baltic’s own vision is to ‘make cruising a sustainable vacation offer in 2030’; the Nordic Council of Ministers’ goal is to make the entire Nordic region the most sustainable and integrated in the world by 2030.

Encourages transparency

Poul Sørensen, senior project manager for society, economics and environment at COWI, added, ‘Sustainable development is in the interest of everyone, which is why we are very proud of our work with the Sustainable Cruise Indicators. With this tool, measuring sustainability becomes more transparent and concrete for all parts of the cruise industry.’

 

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