Oceania Cruises toasts 20th anniversary and Vista with special whisky

Just 304 bottles of the whisky will be drawn and available for purchase by Vista passengers during this summer's inaugural season.

Harding+ collaboration

This partnership comes as part of a long-term collaboration between Oceania Cruises and cruise retailer Harding+.

'We are excited about the immersive approach that Harding+ and Chapter 7 are bringing to the launch of Vista and the continuing celebrations of our 20th anniversary,' said Frank A. Del Rio, president of Oceania Cruises.

Just 304 bottles of the whisky will be drawn and made available for purchase by Vista passengers

Sebastian Harding, director of operations at Chapter 7 Whisky, added, 'We are honored to bring our 20-year aged special cask to such a special occasion for Oceania Cruises. We believe a cask is like a character in a novel, where the best ones tug at the heartstrings and don’t let go. We believe our 304 specially curated bottles can play just that role of character for Vista’s guests, as they discover something special that perfectly complements their cruise experience.'

The 1,200-passenger ship caters to food and wine connoisseurs and affluent individuals, and Harding+ said its quaternity model of working balances the cruise ship profile with guest needs, brand fit and insights, as well as Harding+ retail knowledge.

Storytelling

'We always strive to make every cruise better and the storytelling behind the uniqueness of this one-off approach is sure to grab the attention of discerning guests in both the content and the channels we are using to bring things to life,' said Paul Cunningham, director of buying, Harding+. 'We know Oceania Cruises guests are curious travelers and this premium approach fits the Vista story and style.'

Harding+ also produced a film that tells the story behind the whisky-making process.

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