The two are sister companies under LVMH Moët Hennessy Louis Vuitton.
Building upon Onboard Media’s 2022 initiative with various Alaskan organizations, Starboard provided cruise lines with curated, Alaskan-made mementos and partnerships with resident artisans and Onboard Media highlighted the offerings via range of multimedia programming.
Gifts, food, crafts, art and more
Starboard's selection of regional products spanned jewelry, gifts, books, food items and body care. Exclusive offerings from first-at-sea brands, Chugach Chocolates and Prince William Sound Salt Co., showcased ingredients sourced nearby. Other sea debuts included Bering Sea Designs, signifying 'The Spirit of Alaska,' offering distinctive pieces that pay homage to native crafts, and Alaskan Reflections' handmade souvenirs.
'We’re a small chocolate business utilizing local flavors in a state with one of the smallest populations, the largest in land area — more than twice the size of Texas — and challenging transportation. Having our products on [cruise] ships to all reaches of the state [has been] crucially important,' said Ryan Wiswesser, CEO of Chugach Chocolates.
Further offerings included Mark Kelley's nature and wildlife photography, wild-caught, sustainable delicacies from Alaska Seafood Company and the natural scents of Denali Soaps.
Creating value for cruise lines and port communities
'Onboard Media’s groundwork paved the path for our successful joint venture to preserve Alaska’s heritage and invigorate trade through bespoke retail programs,' said Lisa Bauer, president and CEO of Starboard Cruise Services. 'This initiative emphasizes the significant value we create for not only our cruise partners and guests but also port communities.'
'Our informative and engaging touchpoints, coupled with Starboard’s assortments, made a meaningful impact on the Alaskan economy,' according to Jeffrey Meister, general manager of Onboard Media. 'This cruising season was a testament to the remarkable synergy between Starboard and Onboard Media and how seamlessly our offerings intertwine and enhance one another.'