That’s an indicator of strong and growing interest, which the cruise lines have the opportunity to convert into bookings.
Biggest gainers: MSC and HAL
According to data provided to Seatrade Cruise News by Similarweb, the brands with the biggest year-over-year gain on a percentage basis were MSC Cruises USA (up 33%) and Holland America Line (up 26%).
Most traffic to Royal Caribbean
Royal Caribbean attracted the most traffic of any cruise brand, 16.9m visits for the three-month period, up 14% year-over-year. For sister brands Royal Caribbean and Celebrity Cruises combined, traffic was up 11% year-over-year.
Similarweb's ranking of the cruise lines with the most first-quarter web traffic has Royal Caribbean on top
Traffic to carnival.com was basically flat year-over-year, but visits were up at princess.com (11%) and hollandamerica.com (26%). For those three Carnival Corp. brands combined, traffic was up 7%.
Update: MSC Cruises also saw a year-over-year gain across three domains, one of them MSC Cruises USA, and the three together had a 21.4% YoY increase.
The strongest growth came from msccruisesusa.com, up 33% YoY for the quarter.
Virgin Voyages, the smallest of the cruise brands Similarweb has been tracking, saw web traffic growth of 20%, attracting 2.7m visits worldwide.
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