Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Cruise line wave season web traffic up 11% YoY: Similarweb (updated)

Traffic to the major cruise line websites was up 11% during the first quarter, according to Similarweb estimates
Traffic to the major cruise line websites was up 11% during the first quarter, according to estimates by Similarweb, the digital intelligence platform.

That’s an indicator of strong and growing interest, which the cruise lines have the opportunity to convert into bookings.

Biggest gainers: MSC and HAL

According to data provided to Seatrade Cruise News by Similarweb, the brands with the biggest year-over-year gain on a percentage basis were MSC Cruises USA (up 33%) and Holland America Line (up 26%).

Most traffic to Royal Caribbean

Royal Caribbean attracted the most traffic of any cruise brand, 16.9m visits for the three-month period, up 14% year-over-year. For sister brands Royal Caribbean and Celebrity Cruises combined, traffic was up 11% year-over-year.


Similarweb's ranking of the cruise lines with the most first-quarter web traffic has Royal Caribbean on top

Traffic to was basically flat year-over-year, but visits were up at (11%) and (26%). For those three Carnival Corp. brands combined, traffic was up 7%.

Update: MSC Cruises also saw a year-over-year gain across three domains, one of them MSC Cruises USA, and the three together had a 21.4% YoY increase.

The strongest growth came from, up 33% YoY for the quarter.

Virgin Voyages, the smallest of the cruise brands Similarweb has been tracking, saw web traffic growth of 20%, attracting 2.7m visits worldwide.