The digital intelligence platform found combined traffic to the Carnival Corp. & plc brands' sites was up 23.5% year over year, compared to a 20% increase for the Royal Caribbean Group's US-based brands and the 36% spike for the Norwegian Cruise Line Holdings brands.
By digital measures, cruise lines are doing well, said David Carr, senior insights manager, Similarweb, in a blog post.
Carnival Cruise Line, followed by Princess
Within the Carnival group, the most visited website is that of Carnival Cruise Line, whose traffic grew 8.4% YoY, followed by Princess Cruises, with 53% growth. Several of Carnival's smaller brands grew even more, with P&O Cruises Australia traffic up 58.8%.
At Royal Caribbean Group, Royal Caribbean International traffic rose 13% YoY, Celebrity Cruises, 30% and Silversea Cruises, 73%.
Most of the NCLH group's 36% growth came from the Norwegian Cruise Line brand.
Virgin Voyages' web traffic increased 41.8% YoY.
The fastest growing major brands
Similarweb noted the sites of Princess, Virgin, NCL and Celebrity stand out as fast growing:
Overall, cruise line traffic has been growing steadily:
Looking at the Carnival group, this chart shows the July web traffic to each brand:
And here is Similarweb's analysis of YoY traffic growth for the Carnival brands:
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