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A&K targets Australian cruise market with dedicated website

Sujata Raman has launched a consumer-friendly cruise website for Australians
On the eve of CLIA Australasia releasing its 2014 Australian Cruise Industry Report, expected to highlight an all-time record number of Australians taking a cruise, Abercrombie & Kent Australia has launched a website detailing its cruise products.

Abercrombie & Kent Australia md Sujata Raman said is an Australian initiative not replicated elsewhere in the A&K world.

‘Given the popularity of cruising amongst Australians, it made sense for us to isolate all our cruising product on a unique website to make it consumer-friendly for the cruise traveller,’ Raman said.

Destinations cover polar regions, Australia and the Pacific, Europe, North Africa. the Middle East, South America and Asia.

A search can be made for European barging, expeditionary cruising, luxury cruising, small ship cruising and river cruises.