Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Fred. Olsen and RNLI launch new partnership video

be9788ccdd195ea4cbfef0b611fecc47
Spirit of Fred. Olsen RNLI Lifeboat
Fred. Olsen Cruise Lines and the Royal National Lifeboat Institution (RNLI) have unveiled a new joint promotional video, highlighting the two organisations’ partnership of nearly 50 years, and raising awareness of the work that the charity does. It also recognises the important role that Fred. Olsen’s guests play in helping the charity’s volunteers to save lives at sea.  

The new promotional film – which was given its première during a recent visit by Boudicca to Liverpool – showcases the charitable fundraising that takes place across the Fred. Olsen fleet of four vessels.

It also focusses upon the latest of the four RNLI lifeboats to be funded through the generous donations of Fred. Olsen’s guests: Spirit of Fred. Olsen, launched in Kyle of Lochalsh, in the Highlands of Scotland, in 2012.

Fred. Olsen is the RNLI’s longest-running corporate partner, having been associated with the charity since the 1960s.

During the course of the partnership, Fred. Olsen’s guests have funded four inshore lifeboats, three mobile training units, three seminar rooms at The Lifeboat College in Poole in Dorset, and the development and funding of three DODO (drive-on, drive-off) lifeboat launching trolleys.

 

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish