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Hapag-Lloyd Cruises launches EXPERIENCE.tv to target international sales

Hapag-Lloyd Cruises launches EXPERIENCE.tv to target international sales

Hapag-Lloyd Cruises is reinforcing its on-going commitment to grow international its business by launching a series of English-language, corporate films.

The series of EXPERIENCE.tv films, published on-line on the first Thursday of each month will focus primarily on 500-passenger Europa 2 and cover a range of topics looking at the ship’s all-suite concept, culinary diversity and wellness.

The presenter of the short films, each 3-4 minutes long, is British TV broadcaster Jonathan Beaumont.

Episode 1 of the film series, now live, describes the contemporary style of Europa 2 and also features an interview with Julian Pfitzner, the ships’ director of product management.

In the next episode Beaumont takes viewers on a personal tour of the ship.

Karl J. Pojer, ceo of Hapag-Lloyd Cruises comments: ‘We are very proud to launch our first episode of EXPERIENCE.tv. With Jonathan Beaumont we have won the endorsement of an experienced cruise journalist to guide the viewer through various topics and visualize our high standards, whether it is service, gastronomy, or accommodation on board.’

Pojer called EXPERIENCE.tv ‘an important addition’ to embracing new international markets and ‘addressing the different needs of our English-speaking guests.’

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