MSC Cruises and UNICEF joined forces in 2009 under the ‘Get on Board for Children’initiative, which encourages guests on board the 12 MSC Cruises ships to make a contribution to UNICEF.
MSC’s collaboration has provided UNICEF in Brazil with funds to combat poverty and inequality. The money has helped children in 126 vulnerable communities of Rio de Janeiro and São Paolo gain access to a quality education.
In January of this year, MSC Cruises and UNICEF started a new life-saving partnership to provide assistance to malnourished children by delivering Ready-to-Use Therapeutic Food (RUTF) to treat severe malnutrition in developing countries and in countries affected by crisis situations.
During a ceremony in Geneva, MSC Cruises executive chairman Pierfrancesco Vago handed the executive director of UNICEF Switzerland, Elsbeth Müller, a cheque for €3m.
Guests on board each ship of the MSC fleet have the possibility to donate at least €1, or $1.5, to the ‘Get on Board for Children’ initiative.