Developed by the line’s advertising agency, Goodby Silverstein & Partners, 'Places to Sea' was designed for all Android and iOS smartphone mobile devices. It’s easy for users to swipe (right to 'like' or left to 'pass') through a series of travel-related images that include everything from culinary delights to destinations and excursions. After the user has swiped through the images, the interface identifies travel preferences and assigns one of five travel personalities.
Whether the user is a 'rejuvenator,' 'adventurer,' 'culturist,' 'naturalist' or a 'foodie,' Princess will match a cruise destination and various itineraries.
'For many travelers who are researching cruises, it’s easy to get overwhelmed with so many options and choices, and our new Places to Sea experience guides the process and matches the ideal trip with a person’s personality,' said Gordon Ho, svp global marketing for Princess.
'The swipe technology is a trend that plays well in the travel space,' he added. 'It’s easy to use and turns the travel planning process into a game that introduces unexpected places and experiences that may not have been top of mind for the consumer.'
The cruise personality profiler interface is meant to complement the line's 'Come Back New' campaign.