Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

New trade ads tell how 'Nobody does ...... like Norwegian'

New trade ads tell how 'Nobody does ...... like Norwegian'
A new trade advertising campaign to launch in September will tell what makes Norwegian Cruise Line different from other brands.

The company will use the phrase 'Nobody does ____ like Norwegian,' filling the blank with topics like 'the Caribbean' or 'aloha' or 'free.'

For example, 'Nobody does aloha like Norwegian' will detail how it's the only cruise line to visit four islands in seven days. And 'Nobody does free like Norwegian' will list offers like a free unlimited beverage package, free specialty dining, free Wi-Fi and free shore excursions.

The campaign is scheduled to run in print and online and continues a commitment to sharing news first with trade partners, Norwegian Cruise Line vp and chief marketing officer Meg Lee said during Tuesday's 'Partners First' webinar.

President and chief operating officer Andy Stuart said the company will be seeking ideas about how to fill in the blank and suggested agents get a small surprise if their idea is used in print or online.

During the webinar, ideas submitted included 'Nobody does relaxation like Norwegian,' 'Nobody does cruising like Norwegian,' 'Nobody does new like Norwegian,' 'Nobody does bucket list like Norwegian,' 'Nobody does highs like Norwegian' and 'Nobody does Latin like Norwegian.'

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish