The company will use the phrase 'Nobody does ____ like Norwegian,' filling the blank with topics like 'the Caribbean' or 'aloha' or 'free.'
For example, 'Nobody does aloha like Norwegian' will detail how it's the only cruise line to visit four islands in seven days. And 'Nobody does free like Norwegian' will list offers like a free unlimited beverage package, free specialty dining, free Wi-Fi and free shore excursions.
The campaign is scheduled to run in print and online and continues a commitment to sharing news first with trade partners, Norwegian Cruise Line vp and chief marketing officer Meg Lee said during Tuesday's 'Partners First' webinar.
President and chief operating officer Andy Stuart said the company will be seeking ideas about how to fill in the blank and suggested agents get a small surprise if their idea is used in print or online.
During the webinar, ideas submitted included 'Nobody does relaxation like Norwegian,' 'Nobody does cruising like Norwegian,' 'Nobody does new like Norwegian,' 'Nobody does bucket list like Norwegian,' 'Nobody does highs like Norwegian' and 'Nobody does Latin like Norwegian.'