She's director of global public relations, based in Crystal's Miami office and reporting to Angela Composto, vp marketing and public relations.
'We are thrilled to welcome Susan to our executive team at this pivotal time in Crystal’s story as she is one of the foremost communications experts in the travel industry,' Crystal ceo and president Edie Rodriguez said.
Robison's 'skill and vision for Crystal’s communications will be vital in conveying the incomparable luxury and key differentiators that set Crystal apart, both through conventional communications channels and also by advancing Crystal’s social and digital media presence,' Rodriguez added.
Robison has a track record of award-winning media campaigns, grassroots programs, successful corporate responsibility initiatives and special events that raised brand awareness and consumer engagement.
Considering Crystal's hefty orderbook, her experience introducing cruise ships should come in particularly handy. During Robison's stint with Norwegian Cruise Line, she ushered in eight newbuilds in a seven-year period. They included such memorable events as Norwegian Dawn's New York naming by godmother Kim Cattrall, the US-flag Pride of America launch with godmother Elaine Chao (now US secretary of transportation) and the 'Live with Regis and Kelly' show that aired for a week from a set installed on Pride of America—to name a few.
'To join the Crystal ranks at such a thrilling time for the company is truly a privilege, and an incredible opportunity to work with one of the world’s most celebrated luxury travel and hospitality brands as it expands to new waters and reaches new global audiences,' Robison said.
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