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Princess Cruises announces svp promotion for Trey Hickey

Trey Hickey, far left, is pictured at the opening of Carnival's Japan office in Tokyo in 2012
Trey Hickey has been promoted to svp international sales for Princess Cruises.

Hickey was previously vp international sales where he spearheaded Princess Cruises’ growth in Asia by strengthening the brand’s base of general sales agents and integrating it into Carnival Plc offices in the key markets of Japan, China, Taiwan, Hong Kong, Korea and Singapore. This expanded and diversified the brand’s passenger base throughout Asia.

'Under Trey’s leadership, our global sales team has grown from strength to strength, especially in Asia, where he was instrumental in establishing the critical groundwork needed for our successful launch and expansion,' said Tony Kaufman, svp of Asia operations, Princess Cruises.

In his new role, Hickey will continue to oversee Princess Cruises’ expansion in Asia and manage commercial activities and various gsa relationships in over 60 countries across Europe, Latin America and Asia. Hickey is currently based in Shanghai.

Hickey holds degrees in economics from the University of Rhode Island and from Warnborough University in the UK as well as in Asian history from Seinan Gakuin University in Japan. He is fluent in Japanese and has served on the boards of directors of Carnival Japan, PATA and the Asia Cruise Association.