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Cunard partners with Bay Garnett, Circle of Style to launch capsule wardrobe

The limited-edition Cunard Capsule Cruise Collection is inspired by looks in Cunard’s archive images
To celebrate 100 years since cruise collections first became part of the fashion scene, Cunard partnered with second-hand fashion pioneer Bay Garnett and pre-loved styling service, Circle of Style, to create the Cunard Capsule Cruise Collection.

Using only pre-worn clothing, it will serve as an ode to the trends of each decade from 1900 to 1990, with a modern twist. 

100 years of cruise couture

Fashion has played an important part in Cunard’s heritage, from hosting celebrities including Elizabeth Taylor, Marlene Dietrich and Rita Hayworth to holding a trans-Atlantic fashion week cruise. The collection is thus inspired by Cunard’s extensive archive images, with 10 looks from 10 decades. From the prim and proper 1900s through to the bold colour of the 1970s and the contemporary cool of the 1990s, each piece within the collection celebrates the style of its day, with a contemporary touch. 

‘We’re incredibly excited to see this partnership come to life and offer customers the opportunity to celebrate 100 years of cruise couture with us,’ said Cunard President Katie McAlister. ‘Fashion has always been, and remains, an important part of cruising heritage and therefore this collection embraces history in a relevant yet modern way in true Cunard style.’  

Designer brands

The partnership between the cruise brand and Circle of Style will give passengers the opportunity to have their own pre-loved outfits curated and made available for purchase ahead of their next voyage. Within their archive are pieces from renowned designers such as Chanel, Burberry, A.P.C and Alexander McQueen and many more, all available to purchase. 

‘A fascinating project’

‘Fashion from the past gives a rich and vibrant tapestry for ideas and inspiration. I frequently draw inspiration from fashion moments of the past spanning several decades to reimagine contemporary looks,’ said Garnett.

‘Delving into Cunard’s photographic archive to find inspiration for the new Capsule Cruise Collection was a wonderful and super interesting journey. The process of curating 10 stylish and contemporary ensembles, with each one being inspired by the quintessential fashion moment of its respective decade, has been a lovely, perfect and fascinating project.’

New wardrobes up for grabs 

In addition, Cunard and Circle of Style are offering style aficionados an exclusive chance to create their own one-of-a-kind pre-loved cruise wardrobe ahead of their next voyage with a bespoke styling service.

The first 100 people who visit Cunard’s Circle of Style webpage will get exclusive access to the service. They will be paired with an expert at Circle of Style, who will assemble a curated wardrobe they may purchase for their next cruise, drawing inspiration from the Cunard Capsule Cruise Collection looks.

TAGS: Cunard