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Vista sales launch packs a punch with Oceania Cruises' record booking day

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Living area of a Vista suite — one of the categories that's virtually sold out for new ship Vista's inaugural season
Oceania Cruises reported a single day booking record that surpassed the line's most recent record by nearly 60%.

While the prior record was for a full season of sailings across six ships, this new high was driven by the introduction of one new ship, Vista, with itineraries stretching primarily half a year.

Vista debuts in April 2023

Vista is scheduled to debut in April 2023. Voyages opened for sale Sept. 15 at 9 a.m. EDT and by 10:30 a.m. the number of bookings had surpassed the company's most recent record, set in March.

Oceania opened sales for 18 Vista voyages spanning from April through November 2023. Itineraries range from 10 to 24 days, with fares from $5,299 to $32,199. Accommodations on the designer-inspired upper premium ship range from 270 square feet for the newly introduced solo staterooms to more than 2,400 square feet for the palatial owner's suites that run the full width of the ship.

'We are seeing exceptional demand from both our loyal Oceania Club repeaters and new-to-brand guests who are attracted to Vista's new restaurants and culinary concepts, residentially styled staterooms and suites, and unique itineraries that present the destinations from a new perspective,' Oceania President and CEO Bob Binder said.

No FCC dilution

All the bookings for 2023 are new cash bookings with no dilution from future cruise credits issued for canceled cruises in 2020 or 2021.

Virtually all of the top-tier owner's, Oceania and Vista suites along with the newly introduced solo concierge veranda staterooms are sold out for the inaugural season. Nearly half of the available inaugural season inventory was sold in one day with 30% of all bookings coming from new-to-brand guests.

The most in-demand destinations were the British Isles and Canada, the Mediterranean, Holy Lands and Panama Canal.

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