Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Hayley Moore succeeds Nick Hughes as Princess’ sales director UK and Europe

Moore led the Princess Cruises UK and Europe marketing and communications team from January to October
Hayley Moore has been appointed the new sales director for Princess Cruises UK and Europe, effective from early 2024, replacing Nick Hughes.

Leading the sales team, she will report into Eithne Williamson, VP Princess Cruises UK and Europe. 

Marketing and communications for Princess

Moore’s professional background covers global brand communications across multiple markets, with account management roles held across the UK and Europe and within the travel retail sector. 

From January to October this year, Moore led the Princess Cruises UK and Europe marketing and communications team for maternity cover. Prior to this, she held the role of P&O Cruises’ senior brand manager and played a key role in leading the brand partner strategy, introducing new brand partners to the line, including the signing of Time Out, and supported activations to enhance the overall proposition and experience for P&O Cruises passengers.

Wealth of knowledge

‘Hayley has been a key part of the Princess team since January, and we couldn’t be more delighted that she will now lead our brilliant sales team,’ commented Williamson. 

‘During her tenure as marketing and communications director, Hayley also supported sales through integrated marketing and PR activity and gained a deep understanding of what is required to grow the Princess Cruises brand across the UK and Europe trade markets. 

‘We look forward to Hayley bringing her wealth of marketing and strategic knowledge to the sales director role. Her passion for the brand will drive our trade engagement forward, building on our successes and continuing to develop our strong relationships with our valued partners.’

Developing business

Moore stated, ‘I am delighted to be continuing my journey with Princess Cruises and cannot wait to start working with the fantastic sales team to support our agent partners in bringing this amazing and innovative brand to life for many more guests. I am looking forward to meeting our key partners and exploring ways we can develop our business together.’