James St. John leading Superyacht Holdings, new shared usage concept

It was formally launched at the Monaco Yacht Show last month.

As Superyacht Holdings president based in West Palm Beach, Florida, St. John is developing the shoreside and on-board teams that can deliver a personalized luxury experience for owners.

270-foot Victorious

Using the 270-foot, €110m yacht Victorious built in 2021, the company invites owners to 'unlock the superyacht lifestyle without the financial or logistical commitments of full ownership.'

€3m per unit

By purchasing a unit for €3m and paying a further €300,000 in annual operating expense, including food, beverages and amenities, owners get an average of five weeks' usage a year.

Victorious is fully operational and currently charters at weekly rates in excess of €1.3m in the Mediterranean and Caribbean, according to St. John.

The yacht offers 12 staterooms ranging from twins to a master suite, a 12,500-square-foot beach club with swim platform, a pool, gym, massage room, two Jacuzzis; tenders, Jet Skis and other water toys; and a helicopter pad. There are indoor and outdoor dining areas, six bars, a sky lounge with fireplace, a piano bar, movie theater and walk-in wine cellar and cigar humidor.

Caribbean and Mediterranean deployment

Victorious will operate a 280-day itinerary with Caribbean winters and Mediterranean summers timed to events like the Cannes Film Festival and Monaco Grand Prix. Owners will be able to plan their stints aboard with a point system. Points adjust for stateroom size and seasonality, allowing owners to book by the night.

Units may be sold, and if an owner is unable to use all points in a year, a points clearing house is available for sale to other owners.

James St. John with Superyacht Holdings founders Matthew, left, and James Locastro with Victorious

Superyacht Holdings was founded by Maryland brothers Matthew and Thomas Locastro who, according to Axios — which dubbed them 'the yacht bros' — made their fortune co-founding an investment banking firm, TXN Advisors.

As a policy, Seatrade Cruise News doesn't cover residential ship concepts in detail until they become a reality and then only if they offer a regular retail cruising program. Superyacht Holdings does not provide retail cruises, however this story addresses a prominent figure with a cruise background.