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Wolfsteiner joins Swan Hellenic as Iantorno steps up, Spadon exits

From left, Anna Wolfsteiner, Patrizia Iantorno and Alfredo Spadon
Alfredo Spadon, a founding team member for the revival of the Swan Hellenic brand, is leaving, as Patrizia Iantorno moves up and Anna Wolfsteiner, formerly of Scenic Group, joins.

Spadon, SVP global sales and marketing, is passing the reins to Iantorno, who becomes chief commercial officer, a new role, while Wolfsteiner will join as SVP sales, Europe and UK.

Iantorno signed on with Swan Hellenic as VP global marketing a year ago.

Wolfsteiner will start Sept. 15, reporting to Iantorno, in a newly created position that reflects the brand's outreach beyond its 'home' market of the UK. She spent more than 11 years at Scenic, most recently as chief sales and marketing officer until leaving in May, and has a total 29 years of travel industry experience.

Praise from Andrea Zito

'It’s been a privilege to work with Alfredo, bringing the new Swan Hellenic vision to life,' CEO Andrea Zito said. 'Everyone in the team he put together and steered with humble leadership and masterful support owes him a tremendous debt of gratitude. He has played a key role in creating the unique spirit that distinguishes our company today.'

Zito added Iantorno has 'already taken able charge of the transition, having spent the past 12 months working closely alongside him, significantly enriching our guest experience and trade support.'

Zito also welcomed Wolfsteiner, calling her a 'perfect fit for our company, combining big-picture strategic acumen with detail focus and strong relational values.'

Spadon's gracious exit

For his part, Spadon said: 'It’s been a privilege to play a role in the launch of this visionary start-up during a period of intense historic challenges, from the COVID pandemic to the geopolitical situation.'

He thanked 'trade partners, media colleagues and, above all, the fantastically talented and dedicated Swan Hellenic team around the world for their faith, commitment and hard work. We’ve created a distinctive premium brand that builds on an exceptional heritage to offer uniquely enriching discovery experiences of our wonderful world.'