Under this new, five-year agreement, Starboard will provide an enhanced assortment of merchandise in Costa’s shops, including a wider offering of European luxury brands as well as a more updated, fashionable collection of Costa Cruises-branded apparel and accessories.
The merchandise assortment in each Costa Cruises Galleria Shop will be tailored to reflect the itinerary and passenger nationality mix. Among the range of luxury brands to be carried in the Galleria Shops will be Dior, Chanel, Bvlgari, Versace, Ferragamo, Calvin Klein, Moschino, Prada, Dolce & Gabbana, Gucci, Armani, Hermes, Hugo Boss, Valentino and Swarovski.
Starboard and Costa have also worked together to innovate the product range offered, with special regard to the cruise line’s in-house collection: fashion items and accessories with the company logo and reflecting the latest trends.
Costa president Gianni Onorato said, ‘Having an exceptional retail offering is an important part of the holiday experience. We look forward to working closely with Starboard to make our on-board shops even more appealing and exciting for our guests.’
Starboard president Rob Norris said, ‘We are delighted to continue our relationship with Costa and deliver our assortments to reflect a greater European fashion sensibility as well as providing a more targeted offering that reflects passengers’ nationalities and the destinations they will visit.’
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