As reported here, MG Media has represented CLIA Australasia since 2005.
Primary Communication is an independent Australian-owned strategic communication company that has been operating since 1990.
Chris Hall, Primary’s ceo who will handle the CLIA Australasia account, was most recently chief of staff for the NSW Minister for
Tourism.
‘CLIA is looking forward to working with Primary as our new pr and government relations partner,’ CLIA Australasia md Joel Katz said. ‘We’ve had a wonderful long-standing relationship with MG Media, but we had to find a new agency and, after a competitive pitch, we chose Primary to take us forward.’
Hall said Primary is excited to be working with CLIA Australasia.
‘We are looking forward to bringing our expertise to the table with CLIA,’ he said.
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