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NCL's JUST water
A plant-based carton with a cap and shoulder made from a sugarcane-based plastic. JUST Water is refillable and recyclable

NCL is ditching single-use plastic water bottles

In a partnership with JUST Goods, Norwegian Cruise Line plans to replace all single-use plastic bottles across its fleet by January, beginning with the new Norwegian Encore.

Cutting out 6m plastic bottles annually

In 2018, the line eliminated single-use plastic straws across its 16-ship fleet and private destinations, and as a result of this most recent initiative, it will replace over 6m single-use plastic bottles every year.

NCL President and CEO Andy Stuart said partnering with JUST is one his proudest moments as the brand’s leader.

Eliminating single-use plastic bottles across its fleet is 'just the latest environmentally responsible action we are taking to reduce our footprint and encourage others to protect our natural resources,' Stuart said. 'While we are aware that this is just the beginning of what we and others need to do to be good stewards of our environment, we are committed to our Sail & Sustain [Environmental] initiatives and will continue to innovate for the overall benefit of the planet and its future.’

Spring water in a plant-based carton

Founded by American rapper, songwriter, actor and activist Jaden Smith and family, JUST takes into consideration both how the water is sourced and packaged. JUST is 100% spring water in a plant-based carton. The carton is made of 82% renewable materials. The paper carton is made from trees grown in responsibly-managed forests and the cap and shoulder are made from a sugarcane-based plastic. It is refillable and recyclable.

JUST has bottling facilities in Glenn Falls, New York; Ballymena, Northern Ireland; and Ballarat, Australia, allowing NCL to meet demand without shipping water from a single production source.

The cruise line said JUST takes care to use the most efficient shipping options available.

For more about how the cruise industry is striving to reduce single-use plastics, see the cover story of September's Seatrade Cruise Review