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Norwegian Cruise Line strengthens EMEA team with strategic appointments

Norwegian Cruise Line strengthens EMEA team with strategic appointments
Norwegian Cruise Line announced the further strengthening of its Northern Europe and MEA operations, appointing former Carnival UK sales head Jeremy McKenna to head of sales for UK and Jacqueline van de Stadt as marketing and PR manager, Northern Europe and MEA.

These new hires follow Norwegian's return to regular cruises from the UK in 2017 for the first time since 2010.

Christian Boell, md, Europe Middle East and Africa, said: 'We have set ourselves ambitious targets and the appointment of both Jacqueline and Jeremy will enable us to keep up the momentum of 2015 and drive growth across our European markets. The UK market is especially important and we want to build on the record breaking guest numbers of 2015 and prepare the market for 2017, where we will not only be back in Southampton but offer a summer deployment that will feature a five ships sailing in European waters.'

Reporting into Nick Wilkinson, gm NE/MEA, McKenna will be responsible for leading the company’s business development managers and specialists for UK and Ireland.

van de Stadt will be part of Norwegian’s larger EMEA marketing team, working closely with Stefanie Hegener, senior director marketing and PR EMEA and boosting NE/MEA’s PR and communications, e-commerce and loyalty programmes. Prior to joining Norwegian Cruise Line, she led the NEC, Birmingham’s marketing team and has held a number of senior positions implementing strategic marketing campaigns for high profile destinations and events.