‘Our get to market early strategy is all about avoiding the cluttered holiday messaging season and driving business to our partners during the crucial year end,’ Uniworld President & CEO Ellen Bettridge said.
New TV spot
Launched this month, Uniworld’s new advertising is aimed to educate consumers about the brand’s luxury river cruise experience. The 30-second spot brings to life the Uniworld difference, showcasing culinary offerings, elegant ship design and an array of excursions. The campaign encourages consumers to book through their preferred travel advisor.
Uniworld improved its on-board booking discount program by introducing a floating deposit concept. As before, when travelers book their next cruise while on board, they can lock in a 3% discount. Now, when they put down a $500 deposit, they don’t have to decide on the exact cruise until later.
This offer is combinable with regular River Heritage Club loyalty member benefits and any other offer in the market at time of final booking which, as always, get credited to the travel advisor on file. This means customers get a savings and agents get the opportunity to not only advise where to go but can encourage clients to book on board to get the best offer.
A new benefit for River Heritage Club members is the referral incentive. Travelers who refer a friend or family member to Uniworld will receive a $100 credit per person toward their next cruise, and the friend or family member will receive a $100 credit per person on their first cruise.
Now available for a select group, the program will go live for all members in November. There is no limit to how many referral credits a River Heritage Club member can receive, and credits are combinable with existing member benefits.
Uniworld’s new programs come ahead of four new Super Ships — three newbuilds and the fully refurbished River Countess, to be renamed La Venezia — and new itineraries in 2020.