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In Focus: China
China panel low res
China-based cruise line execs share thie views at Seatrade Cruise Asia Pacific 2019

China cruise line executives wish for more destinations and expanded shorex

More destination choice, a return to Korea and the ability to sell a complete package to passengers were just some of the wishes expressed by leading cruise line executives heading up operations in China at a special session focused on the local market on the last day of Seatrade Cruise Asia Pacific 2019.

Asked by moderator Mary Bond, group director Seatrade Cruise, if they could change one thing what would it be, Michael Goh, president of Dream Cruises and head of international sales, Genting Cruise Lines, said: ‘If we can go back to South Korea, it would be helpful.’

Helen Huang, president Greater China, MSC Cruises, which has been steadily growing its deployment in the market, identified being able to sell a full cruise package to consumers as her top wish.

 

Longer cruises

 

 

 

Zinan Liu, chairman, Royal Caribbean Cruises, Asia, called for more destinations to welcome larger cruise ships and more diverse shore excursion offerings. He said ex-China cruises of six days or longer are proving very popular and believes this sector will grow, giving opportunities to reach more ports.

The cruise business in China is maturing and is upgrading from fast speed to high quality, said Cherry Wang, VP and GM, Princess Cruises China. She is also hoping for more ports to emerge and/or more varied shore tours.

Mario Zanetti, president, Costa Group Asia, emphasized that the adjustment period China is experiencing now is proper for achieving long-term sustainable growth but emphasized the need to continue to offer more and better on-board experiences to entice both newcomers and repeaters.