Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

NCL enhances Latitudes Rewards loyalty program

CRUISE_NCL_Latitudes_tiers.jpg
New tiers and reduced point requirements for most tiers
Norwegian Cruise Line enhanced its Latitudes Rewards Program with a redesigned tier structure to make it easier to achieve the next status and new benefits.

The program now features seven tiers, including a new Diamond status as well as Sapphire, which replaces the previous Platinum Plus tier.

Reduced points requirement

Almost all tiers now have a reduced points requirement to reach each new status level and get rewards faster. For example, Silver status is now available to members with 20 rewards points, compared to 30 previously, allowing passengers who book a 10-day voyage in a suite to automatically reach Silver status after a single cruise.

Free upgrade, wine tasting, mixology and more

Additionally, Latitudes members will have access to new on-board experiences and offers according to their status, including a one-time free cabin upgrade, Wines Around the World tasting experience, Sail & Sustain Mixology experience, member cruises, Internet package discounts and novelty signature tier-status pins.

Other benefits Latitudes members will continue to receive as they move up the ranks include members-only cocktail parties, complimentary specialty dining and laundry service plus priority tender and disembarkation, as well as discounted shore excursions, duty-free shopping, photo packages and spa treatments.

Travel advisor tools

Travel advisors are getting new resources and assets to help them communicate the benefits to their clients, including dedicated NCLU training courses available at Norwegian Central.

Cruisers earn one rewards point for every night they sail, with an additional point per night for booking a suite and The Haven by Norwegian and/or a Latitudes Rewards Insider Offer.

Travelers are automatically enrolled in the program once they return home from their first cruise.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish