Priced at $75 per person per day, the inclusive package builds on the Princess Plus add-on to offer a more comprehensive bundle and savings of more than 50% compared to buying Princess Premier elements separately.
Automatic entry into new onboard opportunity to win prizes
Passengers who buy the new option will automatically be entered into a new onboard promotion, Princess Prizes, for a chance to win a cruise for two every year for a decade and up to $100,000 in cash prizes.
'Guests have overwhelmingly embraced the convenience and value offered in Princess Plus, so we are adding Princess Premier to take our inclusivity options to the next level,' Princess President John Padgett said. Princess Plus currently has 'well over 50%' uptake, he added.
Customers still have the option of a standalone cruise purchase.
Princess Premier goes on sale May 25 for voyages starting June 25.
The package includes crew gratuities and unlimited MedallionNet Wi-Fi for up to four-devices.
It also features the new Premier Beverage Package with top-shelf spirits and cocktails up to $18 with bar service charge included, a new selection of wines by the glass, 25% off the cost of bottles of wine, specialty coffees, smoothies and bottled water.
Additionally included: two specialty dining meals per person including popular restaurants like Crown Grill and Sabatini’s Italian Trattoria. Another element is digital downloads of all photos taken by professional staff onboard, plus three prints of any size up to 8 inches by 10 inches.
The purchase of Princess Premier includes entry into Princess Prizes, a new digital portal interaction that transforms passengers' stateroom entry into chances to win cruises, cash, onboard experiences and more.
'Your door portal becomes a gaming experience. Now when you're heading back to your stateroom, there's a bit of excitement,' Padgett said of this patented technology.
For a one-time entry fee per stateroom of $20 per day, when purchased separately, every time an adult uses their Medallion to unlock their stateroom door, they will have the chance to win grand prizes that include $100,000 in cash and a cruise for two every year for the next decade, along with prizes won on every voyage that range from a cruise for two in a balcony stateroom, onboard cruise credits from $25 up to $250, wine tastings and chef’s table dinners. Passengers can also win tickets for an end-of-cruise drawing in which someone will win at least $5,000 every voyage.
There won't be any audio with the portal to keep a serene hallway.
'But, of course, if someone wins a cruise for the next decade, I think we'll hear a yelp of happiness, and we want that,' Padgett said.
Princess Plus going up to $50 /day
The existing Princess Plus package costs $40 per person, per day until May 25 then goes up to $50 starting May 25. It includes unlimited Wi-Fi for a single device, Plus Beverage Package (drinks up to $12, 25% off bottles of wine, specialty coffees, smoothies and bottled water) and gratuities. Its savings compared to purchasing individual elements is 48%, not as great as the 52% for the new Princess Premier.