Genting HK’s Dream Cruises out to capture Asia’s premium market

Genting Dream - high space ratio, two decks of exclusive 'Dream Suites,' more than 35 restaurants and bars

Genting Hong Kong said it plans to claim Asia’s premium cruise market with the introduction of Dream Cruises. The new brand, led by Crystal Cruises veteran Thatcher Brown as president, will introduce Genting Dream in November 2016 and World Dream in November 2017.

‘Being the first company to offer cruises in China over 20 years ago with Star Cruises, we conceived Genting Dream three years ago to be the only purpose-built premium category new build for the Asian, and specifically Chinese, market,’ Genting HK chairman and ceo Tan Sri Lim Kok Thay announced at an event aboard SuperStar Virgo.

He promised the most spacious ships in Asia Pacific and the highest level of service.

‘The launch of Dream Cruises completes the company’s mission of having a brand for each of the three major cruise market segments—Crystal Cruises for the luxury segment, Dream Cruises for the premium segment and Star Cruises for the contemporary segment,’ Lim said.

Until now, Genting HK’s 2016 newbuild at Meyer Werft had been known as Genting World and was assumed intended for Star Cruises.

Genting Dream will carry 3,400 passengers and 2,000 crew members, giving the 150,000gt vessel a 45 space ratio and a high 1.7 crew to guest ratio.

The ship will have two exclusive decks of ‘Dream Suites’ that measure from 32 square meters to 183 square meters. They’ll come with European butler service and special privileges. Seventy percent of all the staterooms have balconies, and more than 100 are connecting rooms that cater to larger extended families.

Genting Dream will offer more than 35 restaurants and bars with a culinary emphasis on Asia, specifically for Chinese cruisers. There will be dining experiences from all the regional cuisines of China as well international favorites such as Japanese, Southeast Asian, Italian and more.

Recreation and enrichment offers include a variety of pools, six water slides, a 610-meter wrap-around promenade, play rooms, a ropes climbing course, a bowling alley, mahjong and card rooms and duty-free shopping. Daily activities from wine tasting to inspirational speakers are planned along with a full complement of health and wellness facilities, among them, Asian and Western Spas, a beauty salon, barbershop and health club.

Genting HK appointed Thatcher Brown as Dream Cruises’ president. He brings a vast knowledge of international hotel and cruise experience and was among the first employees of Crystal Cruises when the company began 25 years ago.

‘It is our mission to transpose the legendary six-star service standards of Crystal Cruises and to customize them to serve the fast growing Chinese market and all our Asian guests,’ Brown said. All front line staff will be able to speak Putonghua, along with English, as the secondary language.

Joining Brown is Norbert Tesar, a 20-year Crystal hotel management veteran, who will train the 2,000 crew, and Ural Korkmaz, a 15-year head butler with Crystal, who will train the butlers serving guests in the 142 Dream Suites.

When it commences sailing in November next year, Genting Dream will have triple homeports in Guangzhou (Nansha Port), Hong Kong and Sanya. The ship will serve residents of the Pearl Delta and Hainan and domestic and international travelers flying into the airports of Guangzhou, Shenzhen, Zhuhai, Macau, Hong Kong and Sanya.

Itineraries from Guangzhou include a year-round two-night weekend cruise departing Fridays calling at Hong Kong and a five-night weekday cruise on Sundays calling at Halong Bay, Danang and Sanya.

The Hong Kong homeport will feature a seven-night itinerary calling at Guangzhou, Halong Bay, Danang, Sanya and Shenzhen or Zhuhai using Nansha Port. The Sanya homeport will also feature a seven-night itinerary calling at Guangzhou, Hong Kong, Shenzhen or Zhuhai using Nansha Port, Halong Bay and Danang.

 

Posted 11 November 2015

© Copyright 2019 Seatrade Informa Markets. Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Seatrade Informa Markets.

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Anne Kalosh

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Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She is the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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