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Haifa Port builds bridges with neighbouring Arab countries

Haifa-port
Real time information on the cruise sector, tourism and cargo shipping
Haifa Port has launched a new website that combines six microsites, covering the Port’s activities in three languages: Hebrew, Arabic and English. Real time information on the cruise sector, tourism and cargo shipping is available on the site.

The website covers the port’s activities in the Arab countries, neighbouring Israel and Jordan and the progress of the port’s Waterfront Plans.

To improve local tourism to Israel the Valley Railway project running from the Port of Haifa to the Jordanian border and beyond has gone underway.

Eshel Armony, chairman of the Haifa Port Company board of directors is pleased with the new website as it ‘expresses the company’s strategy for the coming years’.

‘The fact that the site is also available in Arabic fits perfectly with our intention to open transport channels eastward to improve our shipping relationship with the Middle East’, Armony added.

Web development

Zohar Rom, port spokesman and manager of communications and the cruise sector spoke of the website development: ‘We have learned a lot from technologically leading ports like the Ports of Rotterdam and Hamburg, particularly in all matters concerning development of real time technological tools. We now bring to our customers and the public a sleek website, which is fun to browse and efficient to use - whether on a computer or on a mobile phone.’

Multilingual availability

Rom spoke of the sites’ multilingual availability as a way to reach out to neighbouring countries: ‘The fact that the Port is fully localised for English and Arabic is an important message to the Port’s customers in Israel and in our neighbouring countries. It is a clear, unmistakable statement that the Port is determined to become the main gateway into the Middle East’.

The main information on the website is updated in all three languages but also has some information in ten other languages.