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CRUISE Disney Magic.jpg PHOTO: DISNEY CRUISE LINE
Cruises one of Disney's highest rated businesses in terms of guest satisfaction. Here, Disney Magic

Walt Disney leaders report continued interest in cruise travel

Though he conceded cruising will likely be one of the last of the Walt Disney Co.'s travel-oriented businesses to resume in the COVID-19 era, CEO Bob Chapek said research shows continued interest in cruise travel.

'All of our data and our research shows that our guests will be just as interested in cruising with us long term,' he said.

Trust in the brand

Chapek considers Disney Cruise Line 'much more resilient than any of the competitive businesses because of that love for Disney and assurance that [guests] feel, that they trust our business to act in a responsible way to help to the extent possible protect them against some of the woes that have plagued the industry since COVID has hit.'

Chapek spoke during this week's earnings call.

One of Disney's highest rated businesses

On the call Walt Disney management did not address an analyst's question about canceling newbuild orders.

However, CFO Christine McCarthy called the cruise business 'one of our highest rated businesses in terms of guest satisfaction and it also has a very high intent to repeat the experience. So a lot of people who go on one tend to go back for multiple cruises.'

ROIC

It's a small percentage of operating income and revenue, McCarthy added. But from a return on invested capital perspective, it’s a 'very nice returning business, creating value long-term for shareholders.'

 

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