He will oversee overall marketing strategy, brand management and performance, and public relations and communications.
Fulkerson has more than 20 years of hospitality, wellness and consumer marketing experience.
Global marketing leader
'Mike is a proven global marketing leader with a wealth of knowledge and experience in luxury, hospitality and globally well-renowned consumer brands,' said his new boss, Seabourn President Natalya Leahy.
He positioned Canyon Ranch as a luxury brand, built a team focused on performance marketing, demand generation and brand development, and introduced products such as the Canyon Ranch Club and the brand’s first digital app.
Marriott, Mattel, Activision
Before that Fulkerson worked for Marriott International as Asia Pacific VP marketing based in Hong Kong. He provided strategic marketing leadership for more than 20 countries, 21 brands and over 700 hotels. He also held global and regional roles with Mattel and Activision.
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