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Celebrity sales changes enhance national, key account focus, marketing support

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Celebrity Cruises realigned its sales structure to put inside sales with national accounts under the leadership of Jennifer Suarez, AVP national accounts.

This will provide top field accounts with key account manager support and drive incremental trade business in key cities via the line’s field sales managers, who will also be armed with marketing and social media tools such as Branch Up.

Regional marketing managers to support partners

Additionally, regional marketing managers will be refocused on supporting key partner marketing efforts by curating tools and resources to help grow business including leveraging Celebrity’s Marketing Assistance Program (MAP) 2.0, accessible through CruisingPower.com. MAP features educational modules, webinars and ideation workshops to share best practices and tools for elevating marketing efforts.

The new structure will take effect May 23.

It was announced today by Dondra Ritzenthaler, SVP sales for the Americas, and Keith Lane, VP sales, the Americas.

More frequent and consistent points of contact

'Our trade partners have always been the most critical part of Celebrity’s distribution model and we remain vitally important to one another’s future success as we emerge from the post-shutdown world,' Ritzenthaler said. 'This new structure leverages our very talented sales team to uniquely support our national and key accounts with more frequent and consistent points of contact at every stage of the sales process to drive win-win results for everyone.'

Critical need

'We know that rebuilding marketing plans and programs is a critical need for so many of our trade partners,' Lane added. He's excited about deploying regional marketing managers to swoop in and leverage their expertise to help travel partners 'reignite their marketing and attract first to cruise and first to brand' customers.  

The new structure follows several recent product introductions including FlexPay, allowing customization of how and when reservation balances are paid. and a new future cruise credit redemption option that applies credits directly to outstanding balances.

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