The new position reports to Windstar’s VP Revenue and Itinerary Planning Kristin Badgett and is based in Miami, the line's new headquarters beginning this June.
Strategy, pricing, deployment
De Souza will work with Badgett to determine strategy and implement pricing for the Windstar fleet, including all six yachts. She will collaborate closely with parent company, Xanterra Travel Collection, on strategies to achieve optimal pricing for Windstar itineraries and onboard amenities. She also will assist with analytics and recommendations on new deployment.
Most recently De Souza headed business development at Advance Your Reach, a company that helps people grow their businesses and spread their message. Before that, she was VP sales and marketing at Nexion Travel Group. Past positions include director of national account sales and marketing at Ama Waterways; 14 years at Royal Caribbean Group including roles as director of national accounts for Celebrity and Azamara and senior revenue management analyst; and financial analyst with Coca-Cola Enterprises.
Water ski talent
Noting that De Souza is a three-time national barefoot water ski champion who once ranked eighth in the world, Windstar said her new colleagues can’t wait to see her water ski as part of the activities available on the yachts’ watersports platforms.
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