In this role, Anslow will report into Eamonn Ferrin, who has recently been appointed VP of International Sales and will lead a sales team of ten.
Anslow will work on expanding NCL’s market share in the region, growing and retaining existing accounts, whilst acquiring new ones. He will capitalise on NCL’s growing presence worldwide with the delivery of six new Prima Class ships, which will expand NCL’s fleet to 23 ships by 2027.
Anslow has 25 years’ experience in travel, including extensive board and senior leadership team experience in organisations such as PepsiCo, Diageo and Monarch Travel Group.
Anslow joins NCL from Cunard where he worked as sales director since January 2018. Prior to Cunard, he spent seven years at The Monarch Travel Group as sales director for several travel brands including Monarch Holidays, Cosmos Holidays and Avalon Waterways.
Ferrin said of the new hire: ‘He brings an impressive skillset and extensive senior-level experience in the travel industry, which will be instrumental toward NCL’s growth in the UK and Ireland. Gary has a proven track record of delivering high value projects combined with longer term strategic thinking. Having him lead our operations in one of our most important markets is a testament to our growth strategy.’
Anslow commented: ‘Alongside my new team and loyal travel agents, I look forward to forging new relationships and strengthening the UK and Ireland’s position as one of the leading NCL markets outside of the US and Canada.’