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NCLH's Howard Sherman to succeed Bob Binder at Oceania Cruises

Howard Sherman is a 'long-standing company and cruise industry veteran who will bring extensive experience, innovative leadership and a fresh perspective' to Oceania Cruises, Frank Del Rio said
Howard Sherman, EVP on-board revenue and destination services for Norwegian Cruise Line Holdings, was appointed to succeed Bob Binder as president and CEO of Oceania Cruises, effective Jan. 1.

Binder will take an advisory role as vice chairman of NCLH, reporting to President and CEO Frank Del Rio.

Ross Henderson to succeed Sherman

SVP Ross Henderson was promoted to EVP as Sherman’s successor to lead on-board revenue and destination services from Jan. 1.

Oceania co-founder

As the co-founder of Oceania Cruises in 2002, Binder has played a vital role the development and growth of the brand. He has overseen virtually every facet of its global operations including marketing, sales, public relations, e-commerce, brand finance and guest services.

Binder led growth with the design and development newbuilds Marina and Riviera and spearheaded the 'OceaniaNEXT' brand evolution.

He has served as president and CEO since September 2016 and as vice chairman, Oceania Cruises and Regent Seven Seas Cruises since May 2015. Before NCLH acquired Prestige Cruises International, he was vice chairman of Prestige since May 2011 and president of Prestige since January 2008, overseeing the Prestige brands' expanson and responsible for sales, marketing and branding efforts internationally.


Bob Binder co-founded Oceania Cruises in 2002

'I am honored to have had the opportunity to lead the brand’s world class team whose talent, dedication and passion are unmatched to deliver exceptional vacation experiences for our guests,' Binder said. 'I look forward to continuing to champion the line’s future success as I remain with the company in my new role.'

'Bob has played a critical role in all of Oceania Cruises’ tremendous achievements over the past two decades,' Del Rio said. 'We are extremely grateful for the unwavering leadership and entrepreneurial spirit he has brought to our company over his tenure. I look forward to continuing to partner closely with Bob as he remains vice chairman of the company.'

Sherman 'the right person' to succeed Binder

Del Rio added that the management team and board are confident Sherman is the right person to succeed Binder as a 'long-standing company and cruise industry veteran who will bring extensive experience, innovative leadership and a fresh perspective to continue to elevate the Oceania Cruises brand, particularly as the line embarks on its next chapter with the upcoming introduction of the next generation Allura-class ships beginning with Vista in April 2023.'

Sherman will receive an annual base salary of $700,000.

He said he looks forward to 'building upon the strong foundation the top-notch team at Oceania Cruises has created and contributing to the line’s continued growth and success.'

Sherman has held his current role since September 2016 and earlier served as EVP revenue management from February 2015 until September 2016. His portfolio of departments includes air/sea, casino operations, on-board revenue, destination services, commercial development, government relations, itinerary planning and land-based construction projects.

Before NCLH acquired Prestige, Sherman held various positions at Prestige from 2003 to 2014 including EVP revenue management and chief revenue officer, SVP revenue management and VP yield and inventory management.

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Ross Henderson moves up to EVP

As SVP, Henderson is currently responsible for driving revenue across a wide variety of on-board products and services for Norwegian Cruise Line, Oceania and Regent. Prior to joining Norwegian in 2009 as VP on-board revenue, Henderson spent six years managing key on-board revenue departments and analytics for Princess Cruises.