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Scenic Group reorganises UK senior leadership team

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Nichola Absalom, who has been with Scenic since 2014, and Ian Wentworth
With immediate effect, Nichola Absalom becomes Scenic Group’s UK sales and marketing director, and Ian Wentworth GM UK.

Together, they will be responsible for driving the business’s ambitious growth plans in the UK where Scenic Group has a 90-plus strong team.

‘Recent changes to remove the global functions from the UK and return them back to Australia means the UK team can now be 100% focussed on sales and market growth,’ explained Glen Moroney, chairman and founder, Scenic Group.

No UK managing director role

‘I took the decision not to replace the UK managing director role, and instead promote Nichola and Ian as the senior leaders in the UK to now oversee the UK office's day-to-day operations, spearhead strategic sales initiatives and collaborate with key stakeholders to drive growth.’    

He congratulated both on their new roles and looks forward to 'working with them even more closely over the coming months.’ 

Richard Twynam, Scenic Group's UK MD, departed the company in May. 

Responsibilities 

Absalom, reporting directly to Moroney, will oversee the entire sales and marketing function including digital, direct and trade sales. 

Andrea Stafford, director of trade sales, will continue to own the trade strategy and commercial relationships reporting into Absalom.

Wentworth will oversee the administrative responsibilities — finance, office management, HR and legal functions.