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Scenic Group USA hires Maggie Carbonell as VP marketing

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Maggie Carbonell will oversee US marketing efforts for Scenic Luxury Cruises & Tours, Emerald Cruises and Scenic Eclipse
Scenic Group USA appointed Royal Caribbean veteran Maggie Carbonell as VP marketing.

She will oversee and direct all US marketing efforts for Scenic Luxury Cruises & Tours, Emerald Cruises and Scenic Eclipse.

'We interviewed numerous, highly qualified marketing candidates and Maggie’s combination of experience and leadership skills clearly stood out,' said Anna Wolfsteiner, chief sales & marketing officer, Scenic Group. 'Maggie’s wealth of knowledge in cruise marketing and e-commerce as well as a wide range of other cruise line experiences and her past roles in developing and leading successful teams makes her the perfect fit to support our ongoing growth plans.'

19 years at Royal Caribbean

Carbonell has more than two decades of travel industry experience. Over the past 19 years at Royal Caribbean International, she held several marketing positions including directing e-commerce and integrated marketing, media and consumer and trade marketing. Earlier, in the Latin America office of the Walt Disney Co.'s Parks and Resorts division, initiatives included increasing messaging and revenue through co-branded marketing and helping launch Disney’s Animal Kingdom.

'I am looking forward to taking advantage of the momentum the company has established with the launch of the ultra-luxury yacht, Scenic Eclipse,' Carbonell said. 'Scenic and Emerald Cruises are such trend-setting brands. And the ongoing growth of both lines, with new ships and new destinations, is going to make for very exciting times for my marketing team.'

Carbonell will be based at Scenic's new US headquarters in Hollywood, Florida.

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