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Emerald divisions officially go under single-brand Emerald Cruises

Emerald Azzurra is pictured after its Decenber launch at Halong Shipbuilding
Australian Scenic Group’s Emerald Waterways and Emerald Yacht Cruises officially became Emerald Cruises on Wednesday.

‘We are excited to announce the move to our new single brand, Emerald Cruises, at the same time as launching new websites around the world,’ Global Director of Brand and Marketing David Winterton said.

Long-term growth plans

‘We believe moving to a single brand will support our long-term growth ambitions as a leading small ship cruise company,’ Winterton said.

‘Since launching in 2014 the deluxe Emerald Waterways river cruise brand and the introduction of our new five-star luxury yacht, Emerald Azzurra (scheduled for early 2022), has captured the imagination of the travel trade, clients and our valued guests,’ said Anthony Laver, Scenic Group GM sales and marketing Australasia. 

‘With the new Emerald Cruises brand and website, inspiration and information can now be found in one convenient location,’ Laver said.

Azzurra’s debut

Emerald Cruises has a collection of river and yacht cruises on three continents and Emerald Azzurra, the line’s first oceangoing vessel, will sail the Mediterranean, Adriatic, Black Sea and Red Sea when she debuts in January 2022.


On the rivers of Europe Emerald Cruises has a fleet of seven deluxe Star Ships — with the eighth vessel, Emerald Luna, set to launch later this year.

On the Mekong River, the ninth boutique Star-Ship Emerald Harmony launched late 2019.

‘Demand for 2022 yacht and river cruises is very high as savvy cruisers know there is limited capacity within the small-ship cruising category,’ Director of Sales, Marketing and Product for Emerald Cruises, Angus Crichton, said.

‘Emerald Cruises’ Super Earlybird savings, deposit protection plan and flexible booking policy are all included for peace of mind, so now is the time to book,’ Crichton said.