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In Focus: F&B

Seven Seas Grandeur's Prime 7 design blends classic and contemporary

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Every element of Prime 7 has been treated as a piece of art, from the stitched ceilings to the whiskey decanters, to the fashion-inspired furniture
Designed by Studio DADO, Prime 7 steak house on the upcoming Seven Seas Grandeur takes its cues from the classic New York steak house at the turn of the 20th century while incorporating contemporary touches.

Prime 7 is a signature dining venue for Regent Seven Seas Cruises.

Classic design that feels contemporary

'Our challenge was to create something comfortable, traditional, even classic but in a way that feels fresh, new and unabashedly contemporary,' said Yohandel Ruiz, a founding partner of Studio DADO.

The restaurant's design alludes to a bygone era of New York City’s gentlemen industrialists, an unapologetically hearty clientele who traveled in search of the finest aged beef and a bottle or two of bracing Bordeaux. As a nod to that, the entrance has a wall of antique leather travel cases and black and white photography.

Details recall a traditional streetcar, from wall detailing that looks like gentleman’s belting leather to a glass, lenticular screen above the bar that shows New York growing from the 19th century to today.

Every element treated as a piece of art

Ruiz added that every element of Prime 7 has been treated as a piece of art, from the stitched ceilings to the whiskey decanters, to the fashion-inspired furniture.

Moving through the restaurant, the aesthetic changes to feel more residential with Persian carpets, residential-style lighting and memorabilia in vitrines that disguise server stations and back-of-house areas.

The menu

Prime 7's menu offers appetizers such as jumbo lump crab cakes, jumbo shrimp and black angus beef steak tartare with truffle-beer bread. The selection of steaks, all USDA prime beef and dry- aged 28 days, include prime New York strip, porterhouse and filet mignon, to name a few. Among the other entrées are whole Maine lobster, Dover sole and New Zealand double cut lamb chops. Or, diners can choose from small plates such as spice-crusted seared ahi tuna steak and grilled chicken supreme.

Seven Seas Grandeur is scheduled to debut in November.