Tune in to the recording of a live workshop held during Seatrade Cruise Virtual at the beginning of October and identify how to activate your destination's distinctive story with Bob Allen, Chief Storytelling Officer of IDEAS.
Part 1 of this 2 part workshop series will introduce you to storytelling and guide creative inspiration as you begin your destination's story. This session will help stakeholders harness their distinctive brand narrative's power to engage cruise, fly-in, and resident audiences.
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