The reveal came on International Women’s Day, and for March 8, the brand is changing its global 'X' logo to 'XX' on its social media channels in celebration of all those who identify as female.
This display supports this year’s #BreakTheBias international theme.
The 'XX' logo was also projected onto Celebrity Beyond under final construction at the Chantiers de l’Atlantique shipyard in St. Nazaire, in preparation for its debut next month.
Another first for Capt. Kate McCue
Kate McCue will become the first woman to helm the inaugural sailing of a major cruise ship.
In 2015, President and CEO Lisa Lutoff-Perlo appointed McCue as the first – and still only – American woman cruise captain, starting an intentional effort by the brand to attract more women to the industry and into leadership roles across its fleet.
All-female bridge and officer team
On International Women’s Day 2020, the first all-female bridge and officer team led by McCue departed on a history-making sailing on board Celebrity Edge. Made up of 26 women from 16 countries, the all-female bridge and leadership team reunited virtually on International Women’s Day 2021 to reflect on the historic sailing.
‘Looking back at how far we’ve come in six years is quite extraordinary, and speaks volumes to the leadership and shared vision of the talented men and women I work with every day,’ Lutoff-Perlo said.
‘Now, we have incredible women from 19 countries and at all levels of maritime leadership to inspire girls in this awe-inspiring industry that opens up the world with the transformative power of travel. We are so proud to pioneer this path and keep at this work so everyone who dreams of a career on board a cruise ship — whether they identify as male or female - encounters a new standard across the seven seas,’ she added.
‘Being a part of this movement, and standing beside my fellow officers both male and female, is definitely an accomplishment I’m extremely proud of. One of my greatest joys is to be able to pay it forward both by example and with opportunities for well-deserving individuals who previously may not have had chances to get their foot in the door,’ McCue said.
Celebrity Beyond bridge team
When she takes the helm of Celebrity Beyond this spring, she will be surrounded by a nine-person bridge team, including four female officers: Chief Officer Rachel Arnold (UK), Second Officer Dionysia Giapappa (Greece), Third Officer Gifty Adu Gyamfi (Ghana) and Third Officer Antonina Kolodziejczyk (Poland).
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